If you can't beat 'em, preempt 'em!
Um, doesn't he know it's the first night of Sweeps?
Unless this is all part of his War on Hollywood. If so, well played Mr. Bush. Well played.
Especially when you look at the start time for his little infomercial, er, uh, press conference: 8:30 p.m. Starting on the half hour, rather than the hour seems a little odd. Until you consider the regularly scheduled programming he'll be bumping. Again I say, well played.
But maybe his scheduling rationale is less nefarious than that. Maybe he's just a big Joey fan.